The Palladium team has spent the past two days checking out the next-generation of consumer electronics at the 2012 International Consumer Electronics Show (CES) in Las Vegas. As always, we are eyeing market opportunities, trends and identifying what fast and lightweight devices on display at this year’s show will benefit from Palladium’s lithium battery pack innovations. This is what we saw:
Overall Trends CONNECTED DEVICES. MOBILE APPLICATIONS. SOCIAL ASPECTS. This year, CES was buzzing about devices that all connect to the Internet - TVs, smartphones and other devices capable of streaming video over an Internet connection. Many of these devices incorporate apps and social media components allowing users to access interactive content at the touch of a finger. According to MagnaGlobal, in Q3 of 2011:
Wow! Unified access to content on a myriad of devices (something Apple is working on via TV and iCloud services) is rumored to be in the works. Portability, size, weight and the need to be able to stream the Internet means that there is even MORE importance of reliability and lasting performance of battery power.
- Americans owned 105.7 million smartphones (up 47 percent over Q3 of 2010)
- 61.6 million game consoles (up 34 percent over Q3 of 2010)
- 20 million tablets (up 488 percent over Q3 of 2010)
Ultrabooks Last May, Intel introduced the concept of Ultrabooks to rival Apple’s MacBook Air. These laptops feature slim designs and longer battery life to meet consumer demand, and according to Intel’s slogan, they are “Ultra Responsive. Ultra Sleek.” At this year’s CES, Toshiba and Lenovo are just a couple manufacturers who have introduced additional Ultrabooks. Regardless of the manufacturer, Ultrabooks all require reliable, long-lasting battery life, which makes lithium-ion the preferred technology. Li-ion battery technology is lighter and can be engineered to fit small devices; moreover, its slow loss of life enables Ultrabooks to meet consumer demand for device longevity.
Digital Health At Palladium, we manufacture battery packs for both consumer electronic devices and medical devices, so we’re excited to see the two traditionally distinct vertical markets merging in the best interest of patient care. CES is full of digital health gadgets galore like Fitbit’s Aria Wi-Fi Smart Scale and the Metria Sensor Patch, which combines sensors and software for short-term health monitoring. Further, due to increasing hospital costs and the aging population, demand for mobile, home medical devices and monitoring systems are rising. This is creating a class of easy-to-use, reliable consumer electronics such as glucose monitoring and blood pressure devices. At home medical devices require long-lasting, reliable and safe battery power due to their high-stakes applications. If you’re an OEM exhibitor or an attendee at this year’s CES and are interested in Palladium’s custom battery pack solutions, click here to request a proposal! See you next year at CES 2013!- Rebecca Kritzman, director of marketing